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Magazine Direct
In 1998, we introduced the Magazine Direct program to give catalog companies, as well as other direct marketers, the opportunity to
optimize their inbound telephone order calls through the sale of continuous service magazine subscriptions or other product offerings.
At the conclusion of an order call, the catalog customer is offered a number of discounted magazine subscriptions
(or other products or services) through Magazine Direct as a thank you for being a valued customer. The customer may use
their credit card to make their selection and then enjoy the benefits of continuous service magazine subscription delivery on
an open-ended basis. The Magazine Direct program matches the demonstrated affinity interests of the consumer to a portfolio
of offerings built to add value to the consumer relationship.
The Magazine Direct business model is currently in place at many of the top U.S catalogers and direct marketing companies.
Magazine Direct is contemplating an extension of this formula into Canada and the United Kingdom with its current client
base as well as potential new partners.
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