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Our Mission and Values
Mission:

 
To become - by every measure - a great company.
By becoming the most important marketer of subscription acquisition
and loyalty programs ever.
By honoring our pledge to consistently deliver superior returns for shareholders.
By creating a work environment in which the experience of mutual enterprise is so remarkable and so intense that its contributors will want to recall it forever.
By inventing business models that are so revolutionary and so far reaching that
everybody - Synapse, our partners, and our customers - is enriched by them.

Values:


These are the organization’s essential and everlasting tenets - overarching and precious principles that we aspire to every day:

Brains. We seek talented, motivated people who are committed to excellence. We equip, educate and prime them for success in an environment that celebrates meaningful accomplishment.

Guts. We leave it all on the field - and expect the same of others. We stick by our convictions; we take risks; and accept failure as the necessary collateral of progress. We play to win, and we play for keeps. We want to be the company that other companies choose not to compete with.

Purpose. We are in business to make money, have fun and make a difference. Our legacy will be the enterprises that we build, the ideas we inspire, the lives we improve.

Community. We are beholden to five constituencies: customers, shareholders, co-workers, partners and publishers. Our responsibility is to balance the interests of all; our goal is to enrich each.

Conscience. We believe in the value of our work. We treat our customers with thoughtful consideration; our co-workers with dignity and candor; our partners with fairness and loyalty. Respect and trust are not birthrights; they must be earned - from us and by us.

Industry. We run lean. And we run hard. Success comes in "cans"; failure comes in "can’ts."

Balance. We run marathons in teams, and sprints as individuals. Our success depends on the inspired idea and its perfect execution. We require a mosaic of skills; a rainbow of thinking; but unanimity of purpose.

Vision. We stir boundary-less thinking; encourage revolutionary ideas; embrace wrenching change. We don’t anticipate the future, we invent it.