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SynapseConnect
Through SynapseConnect, Inc., our e-commerce subsidiary, we have developed multiple internet-based marketing strategies that build on
the strength of our off-line marketing model and help internet marketers create more value from their website traffic.
In September 1999, we launched magazineoutlet.com, and have continued to grow the business steadily. The various web properties
were repeatedly recognized among the 25 most trafficking websites on the internet in 2001 - peaking with recognition by Media Metrix
as the 3rd most trafficked e-commerce destinations in October 2001. To access the trade publications market, in May 2000 we launched
freebizmag.com, the first outsourced subscription acquisition and management service for publishers of trade publications.
We believe the fundamental innovations of our business model, namely our continuous service system and our networks of
affinity marketing partners, provide a strong foundation on which to establish a diversified internet presence.
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