Synapse Solutions, Inc. In 1995, we introduced a loyalty-marketing program that provided our credit card partners a customer reward program that offers cardholders their choice of gift items for a small fee. The program works as a lead generator for magazine subscription sales and as a means to allow our partners to strengthen cardholder loyalty. Today, Synapse Solutions is an industry leader in providing turnkey loyalty marketing and reward programs, with products ranging from merchandise to leading PC software.