Synapse customers love Cooking Light and now it just got a little easier to feast on the magazine’s scrumptious recipes.
A new partnership between the Time Inc. title and BJ’s Wholesale Club will have shelves in the retail store stocked with prepared foods from the Cooking Light kitchen. The magazine chose to venture into the food market after seeing success with another Time Inc. title brand extension at Real Simple.
This line of foods was a natural extension for the brand, especially after it had seen such positive feedback for its cookbooks, apps, and its partnership with Aramark dining services. The prepared foods are even featured on the Cooking Light website in a format similar to other popular recipes.
This full-line of food comes after Cooking Light first debuted four soup varieties back in Fall 2012. There are now 14 ready-made items to choose from including a chicken pasta primavera, garden minestrone soup, and a chipotle pork roast. Prices are more than affordable, ranging from $8.99 to $20.00 and can be found at any of the 199 BJ’s Wholesale Club locations. All of the products have been tested (and approved!) in the Cooking Light Test Kitchens. The foods are tasted at every step to ensure a delicious end-product.
Diane Oshin, Cooking Light Group Publisher said the magazine shares the same mission as BJ’s, “to super-serve the growing segment of consumers who want to make smarter, healthier food choices for their families.” The synergy between the two should make for some delicious prepared meals on nights when you don’t have time to cook!