lost and Foundry in Industry City

Okay, so we didn’t get lost. But it sure seemed like we traveled over and under many bridges and stumbled upon something amazing when we arrived at The Foundry in Industry City. One of Time… Read More

get real.

Virtual Reality (VR, as the kids are calling it) is the latest buzzword making headlines in the media industry. The technology that was once reserved for science fiction movie plots and flight simulations is now… Read More

so, what’s new?

The transition from static images to video is upon us – makeup tutorials, high-speed dinner recipes, musical snippets. There’s no doubt we’ve all paused on our social media pages to watch one of these bite-size… Read More

snaps to that!

Who would’ve thought a little yellow ghost would be so visible? With roughly 8 billion views a day, Snapchat now matches Facebook in video traffic. While many of those views might be eight-second video “stories”… Read More

say cheese!

Birmingham, Alabama: the Magic City, the Pittsburgh of the South, the largest city in Alabama, and Home to the Time Inc. Food Studios. Earlier this month, I had the opportunity to attend a client meeting… Read More

observing ads in their native environment

As the advertising industry has begun its migration toward new, innovative types of marketing, I’ve found myself in a pickle. I’m often wondering, “What is the difference between native and sponsored? How can I tell… Read More

Time Inc. thinks global

You can never dream too big. Time Inc., the parent company of Synapse Group, Inc., has established a vision statement for the company, “to become the world’s most influential media network by igniting, elevating and… Read More

“Nou se buildOn!”

Earlier this month, I spent a week in a village with no electricity, no running water, sleeping under a mosquito net, and sweating in 90-degree weather. And I had the experience of a lifetime. Through… Read More

the moments of Time

The iconic V-J Day in Times Square photograph now has a new home. Many will remember the passionate kiss captured on camera between a man in a navy uniform and a nurse after the announcement… Read More

girl power.

The ladies are taking over, one acquisition at a time. In an effort to expand its digital footprint while satisfying specific categories to meet consumer and advertiser needs, Time Inc. has recently made some female-friendly… Read More