ABOUT THE BLOG…

We read a lot. We consume large amounts of media. And we love our customers and partners. So, we thought, why not start a blog as a means to connect with customers and partners on a more personal level? Hope you enjoy it!

Blog

observing ads in their native environment

As the advertising industry has begun its migration toward new, innovative types of marketing, I’ve found myself in a pickle. I’m often wondering, “What is the difference between native and sponsored? How can I tell… Read More

Time Inc. thinks global

You can never dream too big. Time Inc., the parent company of Synapse Group, Inc., has established a vision statement for the company, “to become the world’s most influential media network by igniting, elevating and… Read More

“Nou se buildOn!”

Earlier this month, I spent a week in a village with no electricity, no running water, sleeping under a mosquito net, and sweating in 90-degree weather. And I had the experience of a lifetime. Through… Read More

the moments of Time

The iconic V-J Day in Times Square photograph now has a new home. Many will remember the passionate kiss captured on camera between a man in a navy uniform and a nurse after the announcement… Read More

girl power.

The ladies are taking over, one acquisition at a time. In an effort to expand its digital footprint while satisfying specific categories to meet consumer and advertiser needs, Time Inc. has recently made some female-friendly… Read More

time to get Cozi

Current status: Desktop calendar to keep track of social engagements Hanging calendar to keep track of birthdays/weekday activities Outlook calendar to keep track of work meetings Google calendar to keep track of whatever events my… Read More

giving them 20

“With great power comes great responsibility.” -Uncle Ben from the movie┬áSpiderman Time Inc. is responsible. Socially responsible, that is. (I know you were probably wondering where we were going with that quote…) Henry Luce, founder… Read More

open the experience

Few things in life are open to all. Sure, we’ve got free concerts on the green – just be prepared to stand at the very back, peering around that 7 foot man (why must there… Read More

steppin’ to the fan side

You may have heard of the Dawg Pound or maybe even the Bleacher Creatures. These playful nicknames refer to the fans at sporting events – the loyalist ones of all. So if you’ve heard of… Read More

the influence of TIME

Titans. Pioneers. Artists. Leaders. Icons. Though it sounds like words used to describe periods in history, it is in fact a list of categories within TIME’s 100 Most Influential People list. You’ve probably heard of… Read More