ABOUT THE BLOG…

We read a lot. We consume large amounts of media. And we love our customers and partners. So, we thought, why not start a blog as a means to connect with customers and partners on a more personal level? Hope you enjoy it!

Blog

introducing our new CEO: Sebastien Bilodeau

Synapse is proud to announce that Sebastien Bilodeau has been appointed as the company’s Chief Executive Officer. Bilodeau took on his new responsibilities on April 16th, 2014. Bilodeau succeeds Jeff Blatt who joined Time Inc.’s… Read More

real simple + cuyana = an easy match

Why does the concept of┬ásimplifying seem so┬ádifficult? Real Simple magazine and online retailer Cuyana seem to have it down pat – which is why a partnership between the two makes complete sense. Real Simple, a… Read More

beyond the page

The power of a magazine brand goes far beyond the written pages. FOOD & WINE is the latest magazine to prove just how powerful a brand it can be. Many may recognize the magazine as… Read More

uncovering the most memorable magazine covers

Time magazine recently released a list of “The 13 Most Influential Candy Bars of All Time.” So that got us thinking – what are the most influential, or most memorable, magazine covers of all time?… Read More

print-eractive advertising

Magazine ad revenue is expected to reach $18.6 billion by the end of 2013. Which begs the question, how do brands set themselves apart in such a large industry? Motorola has an answer. If you… Read More

what’s in a brand?

What’s in a brand? A magazine by any other name would read the same. Right? Magazines are no longer sticking to their print outfit – they are branching out, branding themselves across a range of… Read More

fall is in the air…and in the mail!

Postal workers might want to take a few “sick” days leading up to September (wink, wink). With magazines seeing a huge surge in ad pages for the year’s biggest issue – the September issue, our… Read More

eating healthy with cooking light

Synapse customers love Cooking Light and now it just got a little easier to feast on the magazine’s scrumptious recipes. A new partnership between the Time Inc. title and BJ’s Wholesale Club will have shelves… Read More

synapse in the community

Nothing gets Synapsians out in the community like a little sun, a little physical exertion, a little teamwork, all for a good cause. Over the past month, Synapse employees have taken part in two big… Read More