print-eractive advertising

Magazine ad revenue is expected to reach $18.6 billion by the end of 2013. Which begs the question, how do brands set themselves apart in such a large industry? Motorola has an answer. If you… Read More

what’s in a brand?

What’s in a brand? A magazine by any other name would read the same. Right? Magazines are no longer sticking to their print outfit – they are branching out, branding themselves across a range of… Read More

fall is in the air…and in the mail!

Postal workers might want to take a few “sick” days leading up to September (wink, wink). With magazines seeing a huge surge in ad pages for the year’s biggest issue – the September issue, our… Read More

eating healthy with cooking light

Synapse customers love Cooking Light and now it just got a little easier to feast on the magazine’s scrumptious recipes. A new partnership between the Time Inc. title and BJ’s Wholesale Club will have shelves… Read More

synapse in the community

Nothing gets Synapsians out in the community like a little sun, a little physical exertion, a little teamwork, all for a good cause. Over the past month, Synapse employees have taken part in two big… Read More

flipping into the future

If you build it, they will come – more than half a million people to be precise. Initially released in 2010 specifically for the iPad, Flipboard is an innovative new program that allows its users… Read More

there’s nothing old about this house

Purchasing the items you see in your favorite magazines just got one step simpler., online retailer of home furnishings, has teamed up with This Old House to bring you an e-commerce shop inspired by… Read More

marking the way between digital and print

Print vs. Digital. Smartphones, tablets, laptops, and television vs. printed books, magazines, and newspapers. In an age where millennials (often referred to as digital natives since they grew up with technology) spend about 50% of… Read More

a collaboration

We’ve loved Real Simple since it came on the scene in 2000, so we were pretty excited to hear about their new collaboration… With wedding content from prominent bloggers, wedding magazines, and retailers, the website… Read More